Kraft Update from the Global Poverty Project:

Kraft has promised to honour Cadbury’s current commitments to use Fairtrade cocoa beans in the dairy milk range now being sold in the UK, New Zealand, Australian and Canada.

Our campaign to Tell Kraft: “Keep Cadbury’s Commitment” has been a great success: messages from over 1,300 supporters were passed on to the CEO of Kraft, Irene Rosenfeld.

Despite this success, our work is not yet over.

Kraft has not confirmed whether they will continue Cadbury’s ongoing talks to expand its use of Fairtrade cocoa beans to other products.

There is additional concern that Kraft’s current commitment may be time limited, with the possibility that Kraft may abandon the commitment when existing contracts end— a commitment that provided secure and sustainable livelihoods to cocoa farmers, empowering them to tackle poverty in their communities.

The Global Poverty Project team will be monitoring Kraft’s future plans to ensure Cadbury’s promise to keep and expand Fairtrade is honoured.

Your support is greatly appreciated and highly valuable. We will keep you up to date on this matter.

Tagged: $19.6 billion bid, Cadbury, Cadbury Cocoa Partnership, Cocoa, Dairy Milk, Fairtrade, Global Poverty Project, Irene Rosenfeld, Kraft, Poverty, Slavery, Takeover